Saturday, 22 August 2015

" A promising Career and a Booming Industry awaits you ".. Revealing the Intricacies of Mass Communication "

Ankit Kapoor Speaks
Education UG Entrance Prep Specialist
Co-Founder @ PRATHAM

Mass Communication:

The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable.

Why this field is just going to grow in the coming few years?
  • India’s population (read: masses) is growing @ 1.58% i.e 17% of world population is in India
  • The new media and social media is what reaches the masses the quickest
  • The number of channels per medium of audience reach have grown
  • From 2 TV Channels in 1990s, we have more than 500 TV channels in India
  • From 2 Radio frequencies, we have more than 10 radio frequencies in Delhi alone
  • Print is now diversified into specific finance newspapers, sports magazines, art and culture journals etc.

Eligibility Criteria for Mass Communication Courses:

Although the eligibility criteria will vary from college to college but mostly depends on the below mentioned factors:
Undergraduate courses: Mostly undergraduate courses only require the successful completion of Class XII from any board and in any stream.

Mass Communication in India:

Duration: 3years.
Admissions based on Entrance Exam / Merit majorly.
Students are tested on Quantitative Aptitude, Verbal Ability, Logical Reasoning, General Knowledge & Media Awareness.

Job Prospects:

As is evident, the industry is doing quite well for itself and is predicted to do well for some years now. Students can look forward to working in public relations, television, films, publishing, journalism, editing, direction, etc. The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any give day over others. The job requires the aspirants to be skillfulenergetic and also creative.

Various specializations in mass communication:
  • Media Law
  • Journalism
  • Photography
  • Research & Reporting
  • Digital Journalism

DU’s IP College of Women reintroduces Entrance test

BA (Hons) in Multi Media and Mass Communication (BMMMC) admission this year was based on 2-tier Entrance Test.
  1. MCQ of One hour Duration
  2. English Comprehension, Creative &Skills(descriptive)Analytical

General: 75% in Best of Four with 85% in English

 Leading Institutes under Delhi University

  • IP College of Women
  • Lady Shree Ram
  • Kamla Nehru
  • Delhi College of Arts & Commerce
  • Maharaja Agrasen
  • Kalindi           

Symbiosis Institute of Mass Communication - Pune Seats : 120

    Eligibility/Admission Criteria
  • Minimum of 50% in your 12th standard (Best of 4)
  • Entrance Exam (SET)
  • Group Discussion & Interview

    Prospective Date of Exam  -  1st Week of May

St. Xavier's College  -  Mumbai           Seats : 60

    Eligibility/Admission Criteria
  • Minimum of 50% in your 12th standard (Best of 4)
  • Entrance Exam
  • Interview
    Prospective Date of Exam  -  1st Week of June

IP University  -  Delhi            Seats:  880

    Eligibility/Admission Criteria
  • Minimum of 50% in your 12th standard (Best of 4)
  • IP University Common Entrance Exam

    Prospective Date of Exam  -  16th of May

Mass Communication Abroad

Duration of Mass Communication abroad is 3 to 4 years.
No age limit has been prescribed.
Entrance is majorly through SAT-I & SAT –II  (few colleges)
Sections Testedare : SAT-I -> Critical Reading, Writing & Mathematics

What’s making the BUZZ!!

Symbiosis Institute of Media & Communication: 
  • Has evolved into a world-class media communication and training; providing the industry with trained and competent professionals. 
  • At SIMC, students are exposed to the basics of film and television, journalism, advertising and public relations and encouraged to work in the chosen field.
  • To ensure all-round learning and personality development, the institute offers extracurricular clubs, film festivals and special lectures by experts.
  • Viman Talkies was launched last year, in which independent filmmakers visited the college every fortnight for screenings and discussions.
  • Students are encouraged to pursue music, language studies, films or photography.
  • To put learning into practice, journalism students this year launched an online literary journal, The Bombay Review, and a monthly newsletter called Elucidator.
  • With the fifth batch graduating this year, the college saw a placement percentage of 83 with Contract India, FCB Ulka, Law & Kenneth, Saatchi & Saatchi, Leo Burnett, Ogilvy & Mather, Rediffusion-YR, Sony Entertainment Television, 20:20 MSL being the largest recruiters.
  • The highest pay package of Rs 6 lakh a month was offered by CredR, a graphic designing firm, during campus recruitments.


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