Wednesday, 13 July 2016

Mass Communication : A Career Full of Fun, Challenge and Glamour

The moment we hear the word ‘mass communication’, the first image that crosses our mind’s eye is that of a person holding a microphone and looking directly into the camera, reporting from a crime scene. While this may be true to a certain extent, there is much more to mass communication that meets the eye.
It is time to point out the difference between mass communication and journalism. Mass communication, as the name suggests, is all about disseminating information to the masses at local, national or international levels. Journalism, on the other hand, is more about informing people about news and happenings. And journalism is but a branch of mass communication.
Further, journalism is, more or less, news reporting for newspapers, magazines or television, while mass communication disseminates information using radio, graphics, films, television, online media, documentary, events, advertising, corporate communications and so on. Students can expect to work in media houses, public relations companies, television channels, advertising agencies, films, publishing, etc. Students with strong communications skills, people skills and command over language are preferred any day over others.

Graduates in mass communication can opt for any of the following job profiles:

Courses offered: 
Delhi University: BJMC (Bachelor in Journalism and Mass Communication), 6 colleges

Eligibility/Admission Criteria: Merit Based. 
Delhi University: B.A. (H) Multi Media and Mass communication(BMMMC)

This is a self-financed UGC approved course run only by I.P. College for Women. Admission to this course is through a 2-tier entrance exam.
Symbiosis Institute of Mass Communication, Pune

Eligibility/Admission Criteria: Minimum 50% in Class XII (Best of 4), entrance exam (SET), group discussion and personal interview
St. Xavier’s College, Mumbai

Eligibility/Admission Criteria: Minimum 50% in Class XII (Best of 4), entrance exam, personal interview
IP University, Delhi: BJMC (Bachelors in Journalism and Mass Communication)

Eligibility/Admission Criteria: Minimum 50% in Class XII (Best of 4), entrance exam (CET)
Majority of the colleges test students for Verbal Ability, General Knowledge, Media Awareness and Logical Reasoning. Symbiosis tests Basic Mathematics (till Class X ).
PRATHAM offers three options to students to successfully clear the entrance exam, Group Discussion and Personal Interview.

PRATHAM Crash Course: Starts immediately after boards. Students are given two-month training program with classes minimum 4 days a week starting from March end to June.

Study Material: All students are given Knowledge Primer pertaining to subjective sections like Quantitative Aptitude, Verbal Ability, Logical Reasoning, and General Awareness along with a special book catering to Media Awareness. In addition to this, the student will get enough practice questions in the form of class handouts, topic tests, sectional tests, comprehensive tests and full length tests. Additional material on Current Affairs and a Year Book is also included in our package as a special feature.

Classes: The student undergoes rigorous knowledge sessions by experts in the industry. The session is divided into class exercise, class test and home assignment. Specialized classes on Media Awareness are also conducted by an expert in the field.

Performance Evaluation: University-specific mock papers are created after thorough research of the pattern of the respective university exam. Separate mock series of major entrance exams, like for IP University, Symbiosis University, St. Xavier’s College etc., based on past year question papers are also given. The test series are proctored by an expert of the respective subject.
ONLINE Support System: Each student is given access to PSIS (PRATHAM Student Information System), an online support system on PRATHAM website. PSIS contains numerous subject wise topic tests, comprehensive tests and sectional tests. It contains mock tests pertaining to the respective exam with detailed explanation.

Overall Personality Development Sessions: Students also go through number of group discussion sessions under the supervision of the subject expert, who guides them in terms of both, content and presentation skills. Students are further trained on effective interview skills while participating in demo interview sessions.
Students are also offered unlimited doubt solving sessions and regular backup/revision classes.

For more information on Mass Communication after class XIIth, please contact us at 9999975392 or drop an email to